SONIA RYKIEL

Once dubbed the Queen of Knits, Sonia Rykiel created her fashion house with an idea to liberate women.

The French brand was opened in 1968 and soon became a favorite of the Parisian woman. Sonia Rykiel created fashion for everyday wear – modern, sophisticated, colorful knitwear. In 2021 the first brand’s collection under digital entrepreneurs and brothers Eric and Michael Dayan were presented to the public. The new Sonia Rykiel is younger and more accessible, but just as quirky as it used to be.